Looking Back at the Iconic Chevy Logo
Published Friday, 16 September, 2011 by Blog Admin. Categories: News.
This November, Chevrolet will celebrate a century of success. Since the beginning of the year Chevrolet has been celebrating but November is the official date. And, in the spirit of this great celebration, Mills Chevrolet, serving the greater Moline, area would like to quickly review the Chevy logo.
The quintessential bowtie logo, which many would argue looks more like a cross, was allegedly conceived by Chevrolet co-founder, William Durant who tore a swatch of wallpaper from a Parisian hotel. According to The Chevrolet Story, Durant was struck by print on the paper, believed it would serve as the perfect emblem…