Generally, the idea of "teachers" elicits images of college professors, grade school instructors or even an older, wiser colleague. Chevrolet, however, recently took classes and learned lessons from a highly unexpected group of educationalists. You may have heard of them before. Do Prince Charming and Mickey Mouse ring a bell?

In hopes of earning a greater share of auto consumer favor in California, Chevrolet sent a team of salespeople to take a lesson from those who embody the best customer service around: the magical characters of Disneyland. While Chevy fans may be scratching their heads at this unconventional strategy, Mills Chevrolet believes it actually makes perfect sense.

As one L.A. times writer points out, "When it comes to purchasing cars, customers remember less about what the sales staff said than they do about the experience they had at the dealership."¹  In other words, it's sometimes better to focus more on portraying a positive persona then yapping a customer's ear off. And who better to teach that lesson than the highly-beloved but silent Doppy the dwarf? Chevy team members also took cues from the Disney characters on how to follow proper etiquette rules like no smoking in public. In addition to the theme park visit, Chevrolet has employed a bit more traditional methods for capturing the attention of California. The automaker is creating more fuel-efficient, small vehicles that will be more competitive against those available in the state already.

"We are really going to have a go at California. This is not some half-baked plan. We will be putting a serious amount of money into this."² states, President of GM's North American ops, Mark Ruess.

While these innovative customer service strategies are extremely intriguing, no campaign can find success without quality products to back it up. That is why Mills Chevrolet invites you to stop by 1610 39th Ave Moline, IL 61265 and test drive our new Chevrolet lineup yourself. We promise the experience will be magical from start to finish.

Source: ^1,2http://www.latimes.com/business/autos/la-fi-chevy-makeover-20111018,0,1085504.story